Primary

Primary is stocked by 55 independent online stores we track, across 537 listings in 6 currencies. Every price below was read from that retailer's own catalogue and is shown in the currency it charges — nothing here is exchange-rate converted.

Stores
55
Listings
537
Median price
18 USD
in USD; sold in 6 currencies
Discounted
123
⌀ 37.2% off

Where to buy Primary

Price gaps between retailers can be real positioning — or simply different currencies. A Shopify catalogue does not state its currency, so treat a wide gap as a question.

StoreCountryProductsCheapestMedianOn sale
montessori123.comUS962.95 USD7.95 USD—
tenlittle.comUS8717 USD27.5 USD87 (⌀32.1% off)
fc-erzgebirge.shopDE332.95 EUR7.95 EUR—
shoplittlechickadee.comUS224 USD11.25 USD—
littlegeeseshop.comUS223 USD11 USD—
owltreekids.comUS195 USD9 USD—
bouncemkt.comUS175 USD7 USD—
bogeyandbyrd.comUS1719.5 USD39.5 USD—
dottiedoolittle.comUS1623 USD24 USD—
dandelionkids.shopUS169 USD14 USD16 (⌀60.3% off)
inukbag.comCA1542 USD85 USD5 (⌀22.6% off)
shopbeanstalk.comUS146.95 USD9.95 USD—
cosmobrooklyn.comUS146 USD8.5 USD—
chiefgiftingofficers.comUS1318 USD26.5 USD—
curiosityhomedecor.comUS1218 USD28 USD—
gabrielscloset.orgUS106 USD12 USD—
tradition.marketUS918 USD22.5 USD—
2ndchild.comUS88.25 USD9.25 USD—
bellablissboutiquetx.comUS88 USD11 USD4 (⌀59% off)
mommystradingpost.comUS83.99 USD7.99 USD—
theredwagon.comUS720 USD20 USD—
shoplulie.comUS719.5 USD28 USD—
little-alaskan.comUS67 USD11 USD—
poppyandpink.comUS438 USD48 USD—
kcgrowco.comUS44.99 USD7.99 USD—
thefunkyfrogonline.comUS46.5 USD7.31 USD—
bethevillageboutique.comUS416.99 USD24.99 USD—
playhollow.comUS324.5 USD34.5 USD—
duckworthwearing.comUS36.11 USD10 USD1 (⌀25% off)
4egk.comUS34.99 USD6.99 USD—
englishcountrymarket.comUS314 USD21 USD3 (⌀36.1% off)
sweetpeaprelovedclothes.co.ukGB33.3 GBP3.3 GBP3 (⌀45.6% off)
norfolkacademystore.comUS310 USD16 USD—
pickleberryboutique.comUS318.99 USD19.99 USD—
goodnightmoonkids.comUS228 USD36.5 USD—
pitterpatterboutique.caCA214 CAD14 CAD—
kangarookidsonline.comUS29.99 USD9.99 USD—
weechic.comUS156 USD56 USD—
armariomagnolia.com.brBR130 BRL30 BRL—
astheygrowdbq.comUS17.24 USD7.24 USD—
ecobeecambridge.co.ukGB15.69 GBP5.69 GBP—
giftedla.comUS145.5 USD45.5 USD1 (⌀24.2% off)
hygeiahealthmarket.comCA116.99 CAD16.99 CAD—
littlecompany.com.auAU121 AUD21 AUD1 (⌀30% off)
menmommytobeiowa.comUS116.99 USD16.99 USD—
ngxnc.comUS120 USD20 USD—
oodleskids.comUS158 USD58 USD—
outdoorgearrevivalknox.comUS120.6 USD20.6 USD—
primarystore.com.auAU125 AUD25 AUD—
shopbeanstalkne.comUS117.95 USD17.95 USD—
shopbellaandjames.comUS112 USD12 USD—
shopkendi.comUS112 USD12 USD1 (⌀65.2% off)
sterlingandmeshop.comUS115 USD15 USD—
store.eleganzo.comUS136.48 USD36.48 USD1 (⌀77.9% off)
tokki.caCA110 CAD10 CAD—

Primary products, biggest discounts first

ProductStorePriceWasOff
Primary Pn105 Eyeglassesstore.eleganzo.com36.48 USD165 USD−77.9%
Chambray High-Low Drawstring Shortsbellablissboutiquetx.com8 USD25 USD−68%
Primary Coat - Navy Blue Heart Puffer w/ Hood | size 6/7dandelionkids.shop30 USD88 USD−65.9%
Cap Sleeve Knit Dressshopkendi.com12 USD34.5 USD−65.2%
Polka Dot Shortie Romperbellablissboutiquetx.com8 USD23 USD−65.2%
Primary Coat - Blue Puffer w/ Hood | size 5Tdandelionkids.shop27 USD68 USD−60.3%
Primary Coat - Blue Puffer | size 2Tdandelionkids.shop27 USD68 USD−60.3%
Primary Jacket - Purple Puffer Vest | size 6/7dandelionkids.shop23 USD58 USD−60.3%
Primary Jeans - Blue Stretch Knit Waistband | size 5Tdandelionkids.shop18 USD45 USD−60%
Primary Skirt - Red Tulle | size 4T/5Tdandelionkids.shop16 USD40 USD−60%
Primary Dress - Purple 100% Cotton Striped | size 6/7dandelionkids.shop14 USD35 USD−60%
Primary Dress - Navy Blue 100% Cotton Striped | size 6/7dandelionkids.shop14 USD35 USD−60%
Primary Dress - Navy Blue 100% Cotton Striped | size 6/7dandelionkids.shop14 USD35 USD−60%
Primary Dress - Pink 100% Cotton Striped | size 6/7dandelionkids.shop14 USD35 USD−60%
Primary Dress - Blue 100% Cotton Hearts | size 6/7dandelionkids.shop14 USD35 USD−60%
Primary Dress - Purple 100% Cotton | size 6/7dandelionkids.shop14 USD35 USD−60%
Primary Long Sleeve T-Shirt - Red 100% Cotton Striped | size 4T/5Tdandelionkids.shop9 USD22.5 USD−60%
Primary Pants - Pink Corduroy | size 6dandelionkids.shop20 USD49.5 USD−59.6%
Primary Dress - Navy Blue Rainbow Stripe | size 8/9dandelionkids.shop14 USD34.5 USD−59.4%
Primary Dress - Navy Blue Rainbow Stars | size 12 - 18 Monthsdandelionkids.shop12 USD29.5 USD−59.3%
Textured Essential Ribbed Teebellablissboutiquetx.com8 USD17 USD−52.9%
Lived-In Henley Teebellablissboutiquetx.com8 USD16 USD−50%
Primary Organic Sleepsuit - Navy Newborn (new)sweetpeaprelovedclothes.co.uk4 GBP7.5 GBP−46.7%
Primary Organic Sleepsuit - Christmas Tree, Red/Pink (New) NB to 9-12msweetpeaprelovedclothes.co.uk3.3 GBP6 GBP−45%
Primary Organic Sleepsuit NEW - Christmas Tree, Green/Aqua (New) NB to 18-24msweetpeaprelovedclothes.co.uk3.3 GBP6 GBP−45%
Chambray Beach Shorts | Primaryenglishcountrymarket.com14 USD25 USD−44%
Baby Sleeveless Rompertenlittle.com17.5 USD29.5 USD−40.7%
One-Piece Swimsuittenlittle.com20.5 USD34.5 USD−40.6%
Backyard Dresstenlittle.com20.5 USD34.5 USD−40.6%
Board Shortstenlittle.com23.5 USD39.5 USD−40.5%
Long Sleeve One-Piece Rash Guardtenlittle.com26.5 USD44.5 USD−40.4%
Baby One-Piece Rash Guard & Hat Settenlittle.com35.25 USD59 USD−40.3%
Baby Rash Guard & Swim Trunks Settenlittle.com29.25 USD49 USD−40.3%
Sweatshirt Dress - Rainbow Starstenlittle.com28.75 USD48 USD−40.1%
Lightweight Puffer Jackettenlittle.com40.8 USD68 USD−40%
Baby Lightweight Puffer Suittenlittle.com40.8 USD68 USD−40%
Short Sleeve Classic Tee - 3 Packtenlittle.com32 USD49.5 USD−35.4%
Short Sleeve Slim Tee - 3 Packtenlittle.com32 USD49.5 USD−35.4%
Baby Rash Guard - 2 Packtenlittle.com25.25 USD39 USD−35.3%
Baby Short Sleeve Tee - 3 Packtenlittle.com24.25 USD37.5 USD−35.3%

Not affiliated with or endorsed by Primary. Prices are observations from public retailer catalogues and may be out of date. Request removal.