Alterna Direct

Luxurious and transformational haircare products from Alterna Direct UK. Upgrade your at-home, self care routine, and rejuvenate your hair.

Chorley, GB · prices in GBP · ships to 2 countries. Catalogue read from alternadirect.co.uk's own public product feed on 2026-08-08. Every figure below is an observation from that feed, not an estimate.

Products

In stock

96%

Median price

12.99 GBP

Discounted

⌀ 53.9% off

Sales estimate

Derived from stock levels falling between polls, over 2 observed days. Intervals where stock rose, or where a variant sat at the store's inventory ceiling, are discarded rather than counted as zero sales.

Sold today

Sold yesterday

Sold 7 days

Total sold

000

Avg. price

—

Days measured

of 2 observed

Catalogue read

—

Date	Units sold	Est. revenue	Method	Catalogue read	Discarded
2026-09-07	0	not measurable	index only	—	00
2026-08-17	0	not measurable	index only	—	00

An estimate, and the page shows what it rests on: which method produced each day, how much of the catalogue could be read, and how many intervals were thrown away. A day marked not measurable is not a day without sales — it is a day we could not defend a number for.

Store facts

Products

counted in our crawl

First product

2022-09

oldest listing seen

Traffic rank

top 10,000k

Chrome UX bucket, not visits

Tracked by

requests on this page

Collections

Ships to

2 countries · GB, IM

Payment

visa, maestro, master, american_express, discover, diners_club, unionpay

Brands carried

Matched on the store's own brand field, so these are exact — not guessed from product names.

Alterna Caviar (23)Alterna My Hair My Canvas (20)Alterna Direct (2)Alterna Renewing Scalp Care (2)

Products

Product	Brand	Price	Was	Off
Caviar Multiplying Volume Duo Packettes	Alterna Caviar	0.25 GBP	2.5 GBP	−90%
Caviar Replenishing Moisture Duo Packettes	Alterna Caviar	0.5 GBP	2.5 GBP	−80%
My Hair My Canvas Jelly Fix Repair Booster	Alterna My Hair My Canvas	4.99 GBP	20.9 GBP	−76.1%
My Hair My Canvas Glow Crazy Shine Booster	Alterna My Hair My Canvas	4.99 GBP	20.9 GBP	−76.1%
Caviar Professional Styling Perfect Texture Spray	Alterna Caviar	9.99 GBP	35.85 GBP	−72.1%
Caviar Anti-Aging Clinical Densifying Foam Conditioner	Alterna Caviar	12.99 GBP	45.15 GBP	−71.2%
Caviar Smoothing Anti-Frizz Conditioner	Alterna Caviar	29.99 GBP	88.1 GBP	−66%
Caviar Restructuring Bond Repair Shampoo	Alterna Caviar	2.99 GBP	8.6 GBP	−65.2%
Caviar Multiplying Volume Shampoo	Alterna Caviar	2.99 GBP	8.6 GBP	−65.2%
MY HAIR MY CANVAS ME TIME EVERYDAY BUNDLE	Alterna My Hair My Canvas	19.99 GBP	56.7 GBP	−64.7%
My Hair My Canvas Cool Hydrations Nourishing Masque + FREE Alterna Canvas Jelly Fix Repair Booster 50ml	Alterna My Hair My Canvas	9.99 GBP	27.85 GBP	−64.1%
My Hair My Canvas More Butter Masque	Alterna My Hair My Canvas	7.35 GBP	27.85 GBP	−64.1%
My Hair My Canvas Begin Again Curl Conditioner	Alterna My Hair My Canvas	12.99 GBP	63.4 GBP	−63.7%
Caviar Replenishing Moisture Intensive Ceramide Shots (25 Capsules)	Alterna Caviar	19.99 GBP	52.1 GBP	−61.6%
My Hair My Canvas Begin Again Curl Cleanser	Alterna My Hair My Canvas	9.99 GBP	63.4 GBP	−60.6%
Alterna Bamboo Smooth Anti-Frizz Travel Set Shampoo & Conditioner 40ml Duo	Alterna Direct	7.5 GBP	18.99 GBP	−60.5%
Alterna Bamboo Smooth Anti-Frizz PM Overnight Smoothing Treatment 150ml	Alterna Direct	9.99 GBP	24.99 GBP	−60%
Caviar Restructuring Bond Repair Duo Packettes	Alterna Caviar	1 GBP	2.5 GBP	−60%
Renewing Scalp Care Peppermint Treatment	Alterna Renewing Scalp Care	14.99 GBP	36.2 GBP	−58.6%
Renewing Scalp Care Hemp Treatment	Alterna Renewing Scalp Care	14.99 GBP	36.2 GBP	−58.6%
Caviar Professional Styling Rapid Blowout Balm	Alterna Caviar	14.99 GBP	35.85 GBP	−58.2%
Caviar Professional Styling Sea Salt Spray	Alterna Caviar	14.99 GBP	35.85 GBP	−58.2%
My Hair My Canvas More To Love Shampoo & Conditioner Gift Set	Alterna My Hair My Canvas	19.99 GBP	46.7 GBP	−57.2%
My Hair My Canvas Me Time Shampoo & Conditioner Gift Set	Alterna My Hair My Canvas	19.99 GBP	46.7 GBP	−57.2%
My Hair My Canvas More To Love Bodifying Conditioner	Alterna My Hair My Canvas	9.99 GBP	22.95 GBP	−56.5%
My Hair My Canvas Me Time Everyday Shampoo	Alterna My Hair My Canvas	2.7 GBP	22.95 GBP	−56.5%
MY HAIR MY CANVAS CURL BUNDLE	Alterna My Hair My Canvas	34.99 GBP	73.75 GBP	−52.6%
Caviar Restructuring Bond Repair Conditioner	Alterna Caviar	4.99 GBP	88.1 GBP	−49.9%
Caviar Infinite Color Hold Dual-Use Serum	Alterna Caviar	29.94 GBP	79 GBP	−49.4%
CAVIAR Restructuring Bond Repair Intensive Leave-In Treatment Masque	Alterna Caviar	26.99 GBP	52.1 GBP	−48.2%

Data collected from alternadirect.co.uk's public product feed. Not affiliated with or endorsed by this store. Request removal.