east coast general
A crossroads between art and life, EAST COAST GENERAL is a purveyor of functional beauty. We exhibit a tactile palette of apparel, accessories, homewares and beauty made to bring charm to everyday tasks. Explore our range of Globally sourced brands and Australian made E.C.G collection.
Bangalow, AU · prices in AUD · ships to 6 countries. Catalogue read from eastcoastgeneral.com's own public product feed on 2026-08-09. Every figure below is an observation from that feed, not an estimate.
Sales estimate
Derived from stock levels falling between polls, over 3 observed days. Intervals where stock rose, or where a variant sat at the store's inventory ceiling, are discarded rather than counted as zero sales.
| Date | Units sold | Est. revenue | Method | Catalogue read | Discarded |
|---|---|---|---|---|---|
| 2026-09-07 | 0 | not measurable | index only | — | 00 |
| 2026-08-31 | 0 | not measurable | index only | — | 00 |
| 2026-08-15 | 0 | not measurable | index only | — | 00 |
An estimate, and the page shows what it rests on: which method produced each day, how much of the catalogue could be read, and how many intervals were thrown away. A day marked not measurable is not a day without sales — it is a day we could not defend a number for.
Store facts
Brands carried
Matched on the store's own brand field, so these are exact — not guessed from product names.
Products
| Product | Brand | Price | Was | Off |
|---|---|---|---|---|
| Stripe Cotton Seersucker Boxy Shirt | Toast | 110 AUD | 275 AUD | −60% |
| Chevron Skirt - MOJAVE | misha and puff | 80 AUD | 245 AUD | −60% |
| No 80 Blazer - Black Contrast Stitch | east coast general | 240 AUD | 598 AUD | −59.9% |
| THEODORA BLOUSE | Nico Nico | 45 AUD | 110 AUD | −59.1% |
| THEODORA BLOUSE | Nico Nico | 45 AUD | 110 AUD | −59.1% |
| No. 10 Shirt - Cocoa | east coast general | 170 AUD | 380 AUD | −55.3% |
| TAILORING LONG SKIRT - ANTHRACITE | Cordera | 290 AUD | 646 AUD | −55.1% |
| Contrast Stitch NO. 80 Blazer | east coast general | 270 AUD | 598 AUD | −54.8% |
| Cotton Oxford Oversized Long Shirt | Toast | 140 AUD | 310 AUD | −54.8% |
| Mikayla shorts - Red | Perfect White Tee | 70 AUD | 155 AUD | −54.8% |
| Tailored stitch pants Otter | Cordera | 330 AUD | 710 AUD | −53.5% |
| Regency Slipper | Le Monde Beryl | 430 AUD | 920 AUD | −53.3% |
| Beach Jacket - Stripe | jungmaven | 235 AUD | 500 AUD | −53% |
| No. 16 Shirt - Cocoa | east coast general | 180 AUD | 380 AUD | −52.6% |
| Heathered Paige V-neck | Jungmaven | 42 AUD | 85 AUD | −50.6% |
| Gigi ribbed tank | Perfect White Tee | 67 AUD | 135 AUD | −50.4% |
| California sweatshirt - Black | Jungmaven | 72 AUD | 145 AUD | −50.3% |
| Cabersa Sandal | Hereu | 367 AUD | 735 AUD | −50.1% |
| Beltra Sandal | Hereu | 342 AUD | 685 AUD | −50.1% |
| Topanga Shirt - Diesel Gray | jungmaven | 167 AUD | 335 AUD | −50.1% |
| Topanga Shirt - Coyote | jungmaven | 167 AUD | 335 AUD | −50.1% |
| Mesh Mary Jane | Le Monde Beryl | 385 AUD | 770 AUD | −50% |
| No 30 Trench - Stone | ECG | 345 AUD | 690 AUD | −50% |
| No 30 Trench - Pickle | ECG | 345 AUD | 690 AUD | −50% |
| MERINO WOOL LACE WAISTCOAT - TAUPE | Cordera | 315 AUD | 630 AUD | −50% |
| No. 80 Blazer - Black | ECG | 299 AUD | 598 AUD | −50% |
| Vintage Black Lasso shorts - 26 | B SIDES | 275 AUD | 550 AUD | −50% |
| No. 53 Pants - Wool | ECG | 275 AUD | 550 AUD | −50% |
| No. 19 Shirt - Brown | ECG | 240 AUD | 480 AUD | −50% |
| No. 16 Shirt - Natural | east coast general | 210 AUD | 420 AUD | −50% |
Data collected from eastcoastgeneral.com's public product feed. Not affiliated with or endorsed by this store. Request removal.