Hearts Direct

Welcome to the official Heart of Midlothian FC online store. Shop a wide selection of official Hearts products.

Edinburgh, GB · prices in GBP · ships to 173 countries. Catalogue read from heartsdirect.co.uk's own public product feed on 2026-09-02. Every figure below is an observation from that feed, not an estimate.

Products
1053
at least — catalogue is larger
In stock
92%
Median price
28 GBP
Discounted
19
⌀ 43.2% off

Sales estimate

heartsdirect.co.uk does not publish stock levels. Units sold can only be derived from stock falling between two readings, so no revenue figure is possible for this store — by any method, not just ours.

Store facts

Products
574
counted in our crawl
First product
2023-03
oldest listing seen
Traffic rank
top 1,000k
Chrome UX bucket, not visits
Tracked by
0
requests on this page
Collections
208
Ships to
173 countries · AC, AD, AE, AG, AL, AM, AO, AR …
Payment
visa, maestro, master, american_express, discover, diners_club, unionpay

Brands carried

Matched on the store's own brand field, so these are exact — not guessed from product names.

Hummel (210)HLD (82)Two Can (25)Sweet Sensations (20)T & F Sports Apparel (19)elms (18)Storm Int. (16)FourthWall (13)The Gift Scholar (13)8 Yards (11)PRG Golf (11)Darts Corner (10)TLB (10)Collab (10)JUST MERCH (9)WIDDOP and Co. (9)FOCO (7)YOBGOLF (7)PPE (6)Victor 79 (6)OddBalls (6)Burns Crystal (5)NES (5)Paterson Trophy Supplies (5)George Young (4)GM Sprits (3)Hearts Direct (3)World Centre (3)Hearts Community (2)McMillan Publishing (2)Sports Pro (2)Strom Int. (2)Pledge (1)Sabtex (1)Sports Merchandise (Skins) (1)Alastair Stupart (1)Drew Hoggan (1)Grange (1)Car Essentials (1)Novelty Bottle Coolers (1)

Products

ProductBrandPriceWasOff
Tartan Beanbag CoverThe Gift Scholar5 GBP21 GBP−76.2%
25/26 hmlLEAD 2.0 TRAINING SHORTS JUNIOR - BLACKHummel14 GBP49 GBP−71.4%
25/26 hmlCIMA 2.0 PANTS WOMEN - BLACK (Travel)Hummel28 GBP76 GBP−63.2%
25/26 hmlCIMA 2.0 HOODIE JUNIOR - BLACK (Travel)Hummel31 GBP76 GBP−59.2%
Temperature Display BottleStorm Int.8.99 GBP20 GBP−55%
Maroon Crew Neck JumperThe Gift Scholar28 GBP56 GBP−50%
2025 Applique Player Hoody - KABANGUHLD21 GBP42 GBP−50%
No1 Fan Gift SetStrom Int.5.0 GBP9.99 GBP−49.9%
Wireless Phone Charging Alarm ClockPeers Hardy28 GBP51 GBP−45.1%
Ladies Sierra Jog Pant (Nude)TLB31 GBP56 GBP−44.6%
Bedroom RugStorm Int.21 GBP35 GBP−40%
Black/Gold Shadow ScarfHLD11 GBP17 GBP−35.3%
Ladies Sierra Jog Short (Nude)TLB28 GBP42 GBP−33.3%
Ladies Sierra Full Zip Hoodie (NUDE)TLB42 GBP62 GBP−32.3%
Kids Jingle Jangle Chistmas jumperTLB28 GBP39 GBP−28.2%
Ladies Sierra Half Zip Hoodie (NUDE)TLB42 GBP56 GBP−25%
Jingle Jangle Chistmas jumperTLB35 GBP45 GBP−22.2%
Ladies Sierra Cropped Hoodie (NUDE)TLB39 GBP49 GBP−20.4%
Ladies Sierra Crop Tee (NUDE)TLB28 GBP35 GBP−20%
Forever in our Hearts Memorial PlaquePaterson Trophy Supplies337 GBP——
Burns Crystal Whisky DecanterBurns Crystal152 GBP——
26/27 PLAYER BENCH JACKET - ADULTHummel124 GBP——
26/27 HOME WALKOUT JACKET - ADULTHummel111 GBP——
26/27 THIRD WALKOUT JACKET - ADULTHummel111 GBP——
26/27 PLAYER TRAINING JACKET - ADULTHummel111 GBP——
26/27 AWAY WALKOUT JACKET - ADULTHummel104 GBP——
26/27 STAFF TRAVEL JACKET - ADULTHummel104 GBP——
26/27 HERITAGE TRACK JACKET - ADULT - PRE ORDERHummel104 GBP——
26/27 PLAYER TRAVEL JACKET - WOMENSHummel104 GBP——
26/27 PLAYER TRAVEL JACKET - ADULTHummel104 GBP——

Catalogue over time

DateProductsIn stockMedian price
2026-09-0250046228 GBP
2026-08-0350044123.95 GBP

Data collected from heartsdirect.co.uk's public product feed. Not affiliated with or endorsed by this store. Request removal.