Little Reef and Friends

Little Reef and Friends is an online baby and children's boutique offering a well-curated range of baby essentials, toys, books and birthday presents in NZ. Browse products for your little ones here.

Auckland, NZ · prices in NZD · ships to 2 countries. Catalogue read from littlereefandfriends.co.nz's own public product feed on 2026-09-02. Every figure below is an observation from that feed, not an estimate.

Products
1595
at least — catalogue is larger
In stock
67%
Median price
29.47 NZD
Discounted
4
⌀ 14.9% off

Sales estimate

littlereefandfriends.co.nz does not publish stock levels. Units sold can only be derived from stock falling between two readings, so no revenue figure is possible for this store — by any method, not just ours.

Store facts

Products
529
counted in our crawl
First product
2021-01
oldest listing seen
Traffic rank
top 10,000k
Chrome UX bucket, not visits
Tracked by
0
requests on this page
Collections
207
Ships to
2 countries · *, NZ
Payment
visa, master, american_express, unionpay

Brands carried

Matched on the store's own brand field, so these are exact — not guessed from product names.

Grimm's (67)Banwood (45)Floris Books (44)Maileg (43)Sarah's Silks (23)Toverlux (19)Meri Meri (18)Olli Ella (17)Ostheimer (15)Tiger Tribe (14)Mader (13)Mudpuppy (12)Kids at Work (10)VAH Spielmanufaktur (10)Subo (10)Over the Dandelions (9)Stockmar (9)BS Toys (9)Tender Leaf Toys (8)Mushie (7)Bateman (7)PlanetBox (6)Clixo (6)Nutra Naturals (6)Penguin House (6)Djeco (5)Kirei Handmade (5)Harper Collins (5)Hawthorn Press (5)Quut (5)Explore Nook (5)Connetix (4)Lauren Hinkley (4)Trybike (4)Mimi & Lula (4)Mombella (4)Drei Blätter (4)Hey Clay (4)Brio Builder (4)Confetti Blue (3)

Products

ProductBrandPriceWasOff
mierEdu Omi Owl Counter Learning SetmierEdu21 NZD24.99 NZD−16%
Confetti Blue Kids Perfume Oil - Red FrogsConfetti Blue17 NZD19.99 NZD−15%
Cotton Twist Activity Tin - Vintage Train DecorationCotton Twist18 NZD20.99 NZD−14.2%
Cotton Twist Activity Tin - Vintage Doll's House DecorationCotton Twist18 NZD20.99 NZD−14.2%
Maileg Farmhouse | MouseMaileg7571.0 NZD——
Explore Nook Wooden Water WaysExplore Nook2398.0 NZD——
Olli Ella Rattan Bunny Luggy with Lining - GumdropOlli Ella2082.0 NZD——
Maileg Kitchen | Mouse - Light BrownMaileg1678.0 NZD——
Explore Nook Wooden Water & Sensory Play WheelExplore Nook1388.0 NZD——
Maileg Toilet | MiniatureMaileg1048.0 NZD——
Maileg Bunny | Size 1 - DressMaileg1010.0 NZD——
Tender Leaf Toys Supermarket Grocery SetTender Leaf Toys959.0 NZD——
Maileg Washing Machine | MouseMaileg884.0 NZD——
Banwood Classic Bicycle - PinkBanwood629.99 NZD——
Banwood Classic Bicycle - MintBanwood629.99 NZD——
Banwood Classic Bicycle - CreamBanwood629.99 NZD——
Banwood Classic Bicycle - WhiteBanwood629.99 NZD——
Tender Leaf Toys Veggie BasketTender Leaf Toys581.0 NZD——
Tender Leaf Toys Fruit BasketTender Leaf Toys581.0 NZD——
Tender Leaf Toys Market ScalesTender Leaf Toys581.0 NZD——
Oh Flossy Nail Polish Set - PartyOh Flossy581.0 NZD——
Tender Leaf Toys Bread BasketTender Leaf Toys581.0 NZD——
Backyard FairiesPenguin House455.0 NZD——
Mudpuppy Magnetic Play Set - Unicorn MagicMudpuppy442.0 NZD——
Quut Bath Puzzle - Fairy PondQuut417.0 NZD——
Meri Meri Fairy Cake ToppersMeri Meri379.0 NZD——
Stockmar Hexagonal Colour Pencils Metal Case - 12 ColoursStockmar378.0 NZD——
Mudpuppy Let's Go Dino Magnetic Board GameMudpuppy341.0 NZD——
Banwood Vintage Balance Bike - CreamBanwood329.99 NZD——
Banwood Trike - WhiteBanwood329.99 NZD——

Catalogue over time

DateProductsIn stockMedian price
2026-09-0250033629.47 NZD
2026-08-03500348372 NZD

Data collected from littlereefandfriends.co.nz's public product feed. Not affiliated with or endorsed by this store. Request removal.