Pure Apparel

Pure Apparel - a salty, bare-footed, alternative surf / travel lifestyle brand specialising in original hand drawn designs born out of Fremantle, WA.

Denmark, AU · prices in AUD · ships to 238 countries. Catalogue read from pureapparel.com.au's own public product feed on 2026-08-09. Every figure below is an observation from that feed, not an estimate.

Products

In stock

94%

Median price

65 AUD

Discounted

⌀ 8.6% off

Sales estimate

Derived from stock levels falling between polls, over 3 observed days. Intervals where stock rose, or where a variant sat at the store's inventory ceiling, are discarded rather than counted as zero sales.

Sold today

Sold yesterday

Sold 7 days

Total sold

0000

Avg. price

—

Days measured

of 3 observed

Catalogue read

—

Date	Est. revenue	Method	Catalogue read	Discarded
2026-09-09	not measurable	index only	0%	20
2026-09-02	not measurable	index only	—	01
2026-08-17	not measurable	index only	—	00

An estimate, and the page shows what it rests on: which method produced each day, how much of the catalogue could be read, and how many intervals were thrown away. A day marked not measurable is not a day without sales — it is a day we could not defend a number for.

Store facts

Products

counted in our crawl

First product

2023-03

oldest listing seen

Traffic rank

top 10,000k

Chrome UX bucket, not visits

Tracked by

requests on this page

Collections

Ships to

238 countries · *, AC, AD, AE, AF, AG, AI, AL …

Payment

visa, master, american_express, eftpos_au, unionpay

Brands carried

Matched on the store's own brand field, so these are exact — not guessed from product names.

Pure Apparel (39)pure apparel and surf (8)

Products

Product	Brand	Price	Was	Off
Don't Help - Black Longsleeve Tee	Pure Apparel	80 AUD	90 AUD	−11.1%
Vitamin Sea - Black Original Long Sleeve	Pure Apparel	80 AUD	90 AUD	−11.1%
White Long Sleeve - Vitamin Sea	Pure Apparel	80 AUD	90 AUD	−11.1%
Have a Great Day - Terracotta	Pure Apparel	65 AUD	70 AUD	−7.1%
Salty Locals - Mineral Original cut	Pure Apparel	65 AUD	70 AUD	−7.1%
Glass Full - Arctic Blue Original Cut	Pure Apparel	65 AUD	70 AUD	−7.1%
Salty Sea Dog - Faded Wine	pure apparel and surf	65 AUD	70 AUD	−7.1%
Whale Tail - Pale Blue Original cut	pure apparel and surf	65 AUD	70 AUD	−7.1%
Hoodie - Glass Full Shadow Grey	Pure Apparel	110 AUD	60 AUD	—
Pinch Of Salt - Crew Neck, Grey Marle	Pure Apparel	110 AUD	59.99 AUD	—
Hoodie - Ocean Therapy Cream	Pure Apparel	110 AUD	60 AUD	—
Pinch Of Salt - Black Hoodie	Pure Apparel	110 AUD	65 AUD	—
Dog Friendly - Shadow Grey Hoodie	Pure Apparel	110 AUD	65 AUD	—
Glass Full - Grey Heavy Longsleeve Tee	Pure Apparel	90 AUD	90 AUD	—
Salty Locals - Khaki Box cut	Pure Apparel	70 AUD	70 AUD	—
Glass Full Front Print - Grey Box Cut	Pure Apparel	70 AUD	65 AUD	—
Dog Friendly - Khaki Box cut	Pure Apparel	70 AUD	70 AUD	—
Pinch Of Salt - Stone Wash Heavy Tee	Pure Apparel	70 AUD	70 AUD	—
Glass Full - Indigo Heavy Box cut	Pure Apparel	70 AUD	70 AUD	—
Home is Where You Park it - Faded Red Heavy Box Tee	pure apparel and surf	70 AUD	70 AUD	—
Whale Tail - Navy Longsleeve Tee	pure apparel and surf	70 AUD	59.99 AUD	—
Pinch of Salt - Bone Original Cut	Pure Apparel	70 AUD	70 AUD	—
Vitamin Sea - Silver Box cut	Pure Apparel	70 AUD	70 AUD	—
Slow life Denmark - Stonewash Black Box Cut	Pure Apparel	70 AUD	70 AUD	—
Whaleshark swim - Indigo Heavy Box Tee	Pure Apparel	70 AUD	70 AUD	—
Whale Tail - Stone wash Black Heavy Tee	Pure Apparel	70 AUD	70 AUD	—
Whale Tail - Stone wash Coal Heavy Tee	Pure Apparel	70 AUD	70 AUD	—
Coffee Frother - Ecru Box Cut	Pure Apparel	70 AUD	65 AUD	—
Don't Help - White Original Cut	Pure Apparel	65 AUD	65 AUD	—
Turtle - Sage Original Cut	Pure Apparel	65 AUD	65 AUD	—

Data collected from pureapparel.com.au's public product feed. Not affiliated with or endorsed by this store. Request removal.