Pure Lure | Reel Fishing Gear

Whether you are hooked into a Big Eye, fighting a Marlin or pulling a bass from your local pond, you can always trust that we will use the very best materials to ensure quality, comfort and fit at all cost.

Ocean City, US · prices in USD · ships to 1 countries. Catalogue read from purelurefishing.com's own public product feed on 2026-09-11. Every figure below is an observation from that feed, not an estimate.

Products
419
at least — catalogue is larger
In stock
71%
Median price
36 USD
Discounted
27
⌀ 55.5% off

Sales estimate

purelurefishing.com does not publish stock levels. Units sold can only be derived from stock falling between two readings, so no revenue figure is possible for this store — by any method, not just ours.

Store facts

Products
436
counted in our crawl
First product
2019-05
oldest listing seen
Traffic rank
top 5,000k
Chrome UX bucket, not visits
Tracked by
0
requests on this page
Collections
86
Ships to
1 countries · US
Payment
visa, master, american_express, discover, diners_club · instalments

Brands carried

Matched on the store's own brand field, so these are exact — not guessed from product names.

Pure Lure | Reel Fishing Gear (98)Pure Lure (46)Premium Tees (43)Red Sun (39)Vapor (32)Billabong (22)XTRATUF (19)Richardson (14)Deco (12)Reach (11)New Wave (10)Melmarc (8)Independent Trading Company (6)Checkered Flag Sports (5)Spectra (5)Nantong Kfine (4)Grom Squad (4)Chaos (4)HG&S (3)Global Wave Ventures (3)WHITE MARLIN OPEN (3)Reef (3)SEVEN TIDES (3)wfronning (2)Bella + Canvas (2)Gautam International (2)L2 Brands (2)Legendary Headwear, LLC (2)RILL SIMPLE TOOLS (2)S&S Activewear (2)Silipint (2)StickerMule (2)The Qualified Captain (2)Aloha (2)Dryshod (1)Vallation (1)Do Gree Fashions (1)Salty Cali (1)Bajio (1)Slant Merch (1)

Products

ProductBrandPriceWasOff
Kohut JacketGautam International30 USD95 USD−68.4%
Outboard FlannelPure Lure | Reel Fishing Gear25 USD70 USD−64.3%
Ship at Sea T-ShirtMelmarc15 USD39 USD−61.5%
Born To Fish T-ShirtPremium Tees15 USD39 USD−61.5%
Founder T-ShirtPure Lure | Reel Fishing Gear15 USD39 USD−61.5%
Founder 2.0 T-ShirtPremium Tees15 USD39 USD−61.5%
MarlinscapeMelmarc15 USD39 USD−61.5%
Camo Lock UpMelmarc15 USD39 USD−61.5%
Salty T-ShirtMelmarc15 USD39 USD−61.5%
MahiMelmarc15 USD39 USD−61.5%
Taku T-ShirtMelmarc15 USD39 USD−61.5%
Blue Collar Fish'n T-ShirtPremium Tees15 USD39 USD−61.5%
Screamer T-ShirtSlant Merch15 USD39 USD−61.5%
Born On the Water Pocket T-ShirtRed Sun15 USD34 USD−55.9%
Wrecker Short Sleeve Performance Sun ShirtPure Lure | Reel Fishing Gear20 USD44 USD−54.5%
Wrecker Performance Sun ShirtPure Lure | Reel Fishing Gear27 USD58 USD−53.4%
Capt'n Chesapeake JacketPure Lure | Reel Fishing Gear45 USD95 USD−50%
Groom JacketGautam International45 USD95 USD−50%
Wrecker HoodPure Lure | Reel Fishing Gear34 USD72 USD−50%
Burro BoardshortNantong Kfine30 USD60 USD−50%
Wrecker Crew FleecePure Lure | Reel Fishing Gear30 USD64 USD−50%
Wrecker Women's Tank TopPure Lure | Reel Fishing Gear16 USD32 USD−50%
Wrecker Women's T-ShirtPure Lure | Reel Fishing Gear16 USD32 USD−50%
Wrecker T-ShirtPure Lure | Reel Fishing Gear16 USD36 USD−50%
Wrecker Women's V-NeckPure Lure | Reel Fishing Gear16 USD32 USD−50%
FrenchyPure Lure | Reel Fishing Gear30 USD61 USD−47.5%
Lavallette Corduroy ShirtPure Lure | Reel Fishing Gear46 USD65 USD−29.2%
Marlin NeonPure Lure | Reel Fishing Gear700 USD——
XtraTuf Men's Guy Harvey / Sailfish ADB Sport BootXtratuf165 USD——
XtraTuf Women's Tarpon ADB Sport BootXtratuf165 USD——

Catalogue over time

DateProductsIn stockMedian price
2026-09-1142029836 USD
2026-09-0941929836 USD
2026-09-0741829836 USD
2026-09-0641929936 USD
2026-09-0441829948 USD
2026-09-0241830036 USD
2026-08-1741729834 USD
2026-08-1441729734 USD
2026-08-0841430136 USD
2026-08-0241931034 USD

Data collected from purelurefishing.com's public product feed. Not affiliated with or endorsed by this store. Request removal.