White's Mercantile, known as “A general store for the modern tastemaker” is the brainchild of singer-songwriter Holly Williams. What began in 2013 as an attempt to fill a shopping void in Nashville, save an iconic old gas station, and revitalize the concept of a general store, has turned into a retail phenomenon.
Nashville, US · prices in USD · ships to 2 countries. Catalogue read from shopwhitesmercantile.com's own public product feed on 2026-08-09. Every figure below is an observation from that feed, not an estimate.
Products
1937
at least — catalogue is larger
In stock
93%
Median price
45 USD
Discounted
0
Sales estimate
Derived from stock levels falling between polls, over 3 observed days. Intervals where stock rose, or where a variant sat at the store's inventory ceiling, are discarded rather than counted as zero sales.
Sold today
0
Sold yesterday
0
Sold 7 days
00
Total sold
0000
Avg. price
—
Days measured
0
of 3 observed
Catalogue read
—
Date
Units sold
Est. revenue
Method
Catalogue read
Discarded
2026-09-07
0
not measurable
index only
—
00
2026-09-01
0
not measurable
index only
—
02
2026-08-15
0
not measurable
index only
—
00
An estimate, and the page shows what it rests on: which method produced each day, how much of the catalogue could be read, and how many intervals were thrown away. A day marked not measurable is not a day without sales — it is a day we could not defend a number for.