The Minimal Co.
Beautiful things to use, keep and pass on. Home, entertaining, seasonal living, journals, gifts and everyday rituals from Wellington, New Zealand.
Wellington, NZ · prices in NZD · ships to 64 countries. Catalogue read from theminimal.co.nz's own public product feed on 2026-10-05. Every figure below is an observation from that feed, not an estimate.
Sales estimate
Derived from stock levels falling between polls, over 1 observed day. Intervals where stock rose, or where a variant sat at the store's inventory ceiling, are discarded rather than counted as zero sales.
| Date | Units sold | Est. revenue | Method | Catalogue read | Discarded |
|---|---|---|---|---|---|
| 2026-09-21 | 0 | not measurable | index only | — | 00 |
An estimate, and the page shows what it rests on: which method produced each day, how much of the catalogue could be read, and how many intervals were thrown away. A day marked not measurable is not a day without sales — it is a day we could not defend a number for.
Store facts
Brands carried
Matched on the store's own brand field, so these are exact — not guessed from product names.
Products
| Product | Brand | Price | Was | Off |
|---|---|---|---|---|
| Double Layer Fabric Face Mask | The Minimal Co. | 5 NZD | 30 NZD | −83.3% |
| Double Layer Pleated Fabric Face Mask with Filter Pocket | The Minimal Co. | 5 NZD | 25 NZD | −80% |
| Organic Hemp Fabric Face Masks | Assa Nepal | 5 NZD | 20 NZD | −75% |
| Super Spruce - Eco Dishcloth | The Green Collective | 4.5 NZD | 11.9 NZD | −62.2% |
| Starter Jar | No Tox Life | 35 NZD | 77 NZD | −54.5% |
| Body Lotion | The Minimal Co. | 15 NZD | 32.5 NZD | −53.8% |
| Reusable Netting Tote Bag | The Minimal Co NZ | 4.5 NZD | 9.5 NZD | −52.6% |
| This is normcore | Book Reps Distribution | 10 NZD | 21 NZD | −52.4% |
| Upcycled Vinyl Carry Bag - Medium | The Green Collective | 30 NZD | 60 NZD | −50% |
| Upcycled Vinyl Carry Bag - Small | The Green Collective | 30 NZD | 60 NZD | −50% |
| Reusable Cotton Produce Bag Set | Eco Roots | 24 NZD | 48 NZD | −50% |
| Organic Cotton Muslin Wrap | Caliwoods | 22 NZD | 44 NZD | −50% |
| Limitless Lipstick | Indigo and Iris | 19.5 NZD | 39 NZD | −50% |
| Blissful Lip Tint | Indigo and Iris | 19.5 NZD | 39 NZD | −50% |
| Serene Lipstick | Indigo and Iris | 19.5 NZD | 39 NZD | −50% |
| I LOVE YOU - Around the world | Book Reps Distribution | 15 NZD | 30 NZD | −50% |
| Green Collective Tea Towels | The Green Collective | 9 NZD | 18 NZD | −50% |
| Hibiscus and Rose Water Toner | The Minimal Co. | 8 NZD | 25 NZD | −50% |
| Face Soap Bar with Crochet Flower Scrubby | Farm Folly | 7.5 NZD | 15 NZD | −50% |
| Amber Glass Labelled Bottles | The Eco Society | 7 NZD | 18 NZD | −50% |
| Reusable Panelled Tote Bag | The Minimal Co NZ | 7 NZD | 14 NZD | −50% |
| Notebooks | The Minimal Co NZ | 5 NZD | 10 NZD | −50% |
| Vegan Solid Body Balm | A & D Wellington | 4 NZD | 11 NZD | −50% |
| The Daily Jar | No Tox Life | 25.5 NZD | 50.5 NZD | −49.5% |
| Levitate Mascara | Indigo and Iris | 20 NZD | 39 NZD | −48.7% |
| Beer Soap Bar | Global Soap | 4 NZD | 7.5 NZD | −46.7% |
| Frida Mini kit Easel | Paint Like Frida | 15 NZD | 27.6 NZD | −45.7% |
| Better, Bolder, Different | Allen and Unwin Distribution | 25 NZD | 45 NZD | −44.4% |
| Stainless steel straw set | Seed & Sprout | 6 NZD | 10.5 NZD | −42.9% |
| Reusable Stainless Steel Insulated Water Bottle | Seed & Sprout | 30 NZD | 62 NZD | −35.5% |
Catalogue over time
| Date | Products | In stock | Median price |
|---|---|---|---|
| 2026-10-05 | 320 | 309 | 20 NZD |
| 2026-09-20 | 323 | 313 | 19.95 NZD |
Data collected from theminimal.co.nz's public product feed. Not affiliated with or endorsed by this store. Request removal.