UltimateDirection
Market leader in Running Vests, Hydration Vests, Hydration Packs, Outdoor Gear, Apparel and Trail Running Accessories.
Cape Town, ZA · prices in ZAR · ships to 2 countries. Catalogue read from ultimatedirection.co.za's own public product feed on 2026-08-09. Every figure below is an observation from that feed, not an estimate.
Sales estimate
Derived from stock levels falling between polls, over 3 observed days. Intervals where stock rose, or where a variant sat at the store's inventory ceiling, are discarded rather than counted as zero sales.
| Date | Units sold | Est. revenue | Method | Catalogue read | Discarded |
|---|---|---|---|---|---|
| 2026-09-08 | 0 | not measurable | index only | — | 00 |
| 2026-08-25 | 0 | not measurable | index only | 2% | 00 |
| 2026-08-24 | 0 | not measurable | index only | — | 00 |
An estimate, and the page shows what it rests on: which method produced each day, how much of the catalogue could be read, and how many intervals were thrown away. A day marked not measurable is not a day without sales — it is a day we could not defend a number for.
Store facts
Brands carried
Matched on the store's own brand field, so these are exact — not guessed from product names.
Products
| Product | Brand | Price | Was | Off |
|---|---|---|---|---|
| Hydro Shorts | Ultimate Direction | 299 ZAR | 1,399 ZAR | −78.6% |
| Adventure Pocket | Ultimate Direction | 99 ZAR | 449 ZAR | −78% |
| Stratus Short | UltimateDirection | 299 ZAR | 1,199 ZAR | −75.1% |
| All Mountain | Ultimate Direction | 999 ZAR | 3,299 ZAR | −69.7% |
| Mountain Vest 5 | Ultimate Direction | 1099 ZAR | 3,299 ZAR | −66.7% |
| Mountain Vesta 5 | Ultimate Direction | 1099 ZAR | 3,299 ZAR | −66.7% |
| Fastpack 30 | Ultimate Direction | 1399 ZAR | 3,999 ZAR | −65% |
| Fastpack Her 20 | Ultimate Direction | 1199 ZAR | 3,399 ZAR | −64.7% |
| Ultra Vest 5 | Ultimate Direction | 999 ZAR | 2,799 ZAR | −64.3% |
| Comfort Belt | UltimateDirection | 299 ZAR | 799 ZAR | −62.6% |
| Comfort Belt | UltimateDirection | 299 ZAR | 799 ZAR | −62.6% |
| Ultra Jacket Mens | Ultimate Direction | 1499 ZAR | 3,899 ZAR | −61.6% |
| Utility Belt Plus | UltimateDirection | 499 ZAR | 1,299 ZAR | −61.6% |
| Utility Belt Plus | UltimateDirection | 499 ZAR | 1,299 ZAR | −61.6% |
| 1.5L Reservoir | Ultimate Direction | 399 ZAR | 999 ZAR | −60.1% |
| Utility Belt | Ultimate Direction | 399 ZAR | 999 ZAR | −60.1% |
| Fastpack Her 30 V2 | Ultimate Direction | 1599 ZAR | 3,999 ZAR | −60% |
| Fastpack 40 | UltimateDirection | 1799 ZAR | 4,399 ZAR | −59.1% |
| 2L Reservoir | Ultimate Direction | 449 ZAR | 1,099 ZAR | −59.1% |
| Fastpack Her 20 V2 | Ultimate Direction | 1399 ZAR | 3,399 ZAR | −58.8% |
| Trail Vest | UltimateDirection | 999 ZAR | 2,399 ZAR | −58.4% |
| Breeze Shell | Ultimate Direction | 499 ZAR | 1,199 ZAR | −58.4% |
| Adventure Vesta 6 | Ultimate Direction | 1599 ZAR | 3,799 ZAR | −57.9% |
| Adventure Vest 6 | Ultimate Direction | 1599 ZAR | 3,799 ZAR | −57.9% |
| Xodus Vesta | UltimateDirection | 1699 ZAR | 3,999 ZAR | −57.5% |
| Xodus Vest | UltimateDirection | 1699 ZAR | 3,999 ZAR | −57.5% |
| Mountain Vest 6 | Ultimate Direction | 1599 ZAR | 3,499 ZAR | −54.3% |
| Mountain Vesta 6 | Ultimate Direction | 1599 ZAR | 3,499 ZAR | −54.3% |
| Utility Belt | Ultimate Direction | 499 ZAR | 999 ZAR | −50.1% |
| Ultra Vesta 6 | UltimateDirection | 1499 ZAR | 2,999 ZAR | −50% |
Data collected from ultimatedirection.co.za's public product feed. Not affiliated with or endorsed by this store. Request removal.