The SUP Company

The SUP Co is your destination for premium stand up paddle boards, foils, wings, wetsuits, and watersports equipment. Shop leading brands, expert-selected gear, and accessories for paddling, foiling, and life on the water.

Southampton, GB · prices in GBP · ships to 43 countries. Catalogue read from thesupco.com's own public product feed on 2026-09-13. Every figure below is an observation from that feed, not an estimate.

Products
1359
at least — catalogue is larger
In stock
86%
Median price
407 GBP
Discounted
163
⌀ 35.9% off

Sales estimate

thesupco.com does not publish stock levels. Units sold can only be derived from stock falling between two readings, so no revenue figure is possible for this store — by any method, not just ours.

Store facts

Products
597
counted in our crawl
First product
2025-07
oldest listing seen
Traffic rank
top 1,000k
Chrome UX bucket, not visits
Tracked by
0
requests on this page
Collections
210
Ships to
43 countries · AE, AT, AU, BE, BG, CA, CH, CY …
Payment
visa, maestro, master, american_express, discover, diners_club, unionpay · instalments

Brands carried

Matched on the store's own brand field, so these are exact — not guessed from product names.

ION (73)Duotone Wing Foiling (59)Duotone Foiling & Electric (50)Jobe (48)Red Paddle Co (40)Starboard (37)Surflogic (37)Waydoo (24)Slingshot Sports (22)Foil Drive (17)Infinity (14)Mystic (12)SIC MAUI (12)Fanatic (11)Duotone (11)Axis (11)Code Foils (9)Duotone Kite (9)TAHE (9)ONeill (8)Forward Wip (7)The SUP Company (5)Black Project (4)RS PRO (3)Ozone (3)Eleveight (2)JP Australia (2)Neil Pryde (2)OBrien (2)Cabrinha (2)Sooruz (1)ONE Ocean Sports (1)Hypr Hawaii (1)Waveline (1)FCS (1)

Products

ProductBrandPriceWasOff
Slingshot SST Kite - 2019Slingshot Sports299 GBP1,129 GBP−73.5%
Slingshot RALLY GT V1 KiteSlingshot Sports349 GBP1,169.95 GBP−70.2%
Fanatic Sky Wing 5'0 75L Wing Foil Board Ex-DemoFanatic375 GBP1,249 GBP−70%
Mystic Majestic X Waist Kite Harness - 2021Mystic119.95 GBP359 GBP−66.6%
ION Neo Cosy Coat AmpION54.95 GBP149.95 GBP−63.4%
ION Amaze Amp Semidry Wetsuit 3/2 Front Zip - 2021ION149.95 GBP399.99 GBP−62.5%
Mystic Marshall 3/2mm Fullsuit BZMystic79.95 GBP209.95 GBP−61.9%
ION Seek Core Semidry Wetsuit 3/2 Front Zip - 2021ION99.95 GBP259.99 GBP−61.6%
Infinity Tombstone SUP Foil Board – 5’8” x 27” – 100L (Ex Display)Infinity599 GBP1,550 GBP−61.4%
Fanatic 3BS Fuselage Carbon 78cmFanatic189 GBP489 GBP−61.3%
Eleveight WS V5Eleveight449 GBP1,149 GBP−60.9%
Neil Pryde Glide Surf HP FoilNeil Pryde399 GBP999 GBP−60.1%
Duotone Stash 4m - Ex DemoDuotone Wing Foiling339 GBP849 GBP−60.1%
ION Kite Waist Harness Riot Curv 14 - 2021ION99.95 GBP249.95 GBP−60%
ION Neo Top Women 2/2 SS - 2020ION29.95 GBP74.9 GBP−60%
Red Original Red Paddle Co Camera MountRed Paddle Co9.95 GBP23.95 GBP−58.5%
ION Nova 6 Kite HarnessION74.95 GBP179.95 GBP−58.3%
Cabrinha X-Breed Crossover Surf Kiteboard - Board OnlyCabrinha399 GBP899 GBP−55.6%
Starboard 10’8 x 31 Go Lite Tech - UsedThe SUP Company449 GBP999 GBP−55.1%
Cabrinha X:Breed Foil Board - Board OnlyCabrinha449 GBP999 GBP−55.1%
Duotone Whizz Front Wing 1450 SLS - Ex-DemoDuotone Wing Foiling287 GBP639 GBP−55.1%
ION Kite Surf Harness Apex 8 - 2020ION89.95 GBP199.95 GBP−55%
Mystic Star Shortsleeve RashvestMystic13.95 GBP30.95 GBP−54.9%
ION Ballistic Shoes 2.5 Internal Split - 2022ION49.95 GBP109.99 GBP−54.6%
Mystic Paradise Legging WomenMystic24.95 GBP54.95 GBP−54.6%
ION Amaze Core 4/3 Wetsuit Front Zip - 2022ION129.99 GBP279.99 GBP−53.6%
Mystic Dazzled Longsleeve Rashvest WomenMystic19.95 GBP42.94 GBP−53.5%
Mystic Poncho RegularMystic24.95 GBP52 GBP−52%
Eleveight Master V5 Twin TipEleveight299 GBP619 GBP−51.7%
ION Amaze Core 5/4 Wetsuit Back Zip - 2022ION139.99 GBP289.99 GBP−51.7%

Catalogue over time

DateProductsIn stockMedian price
2026-09-13500428407 GBP
2026-08-15500494219 GBP
2026-08-09500429962 GBP
2026-08-02500366159.45 GBP

Data collected from thesupco.com's public product feed. Not affiliated with or endorsed by this store. Request removal.